Armstrong’s Original Bike Shop Still Standing With Disgraced Cyclist

By Robbie Owens

RICHARDSON (CBSDFW.COM) – Richardson Bike Mart is the shop that became famous as the source of Lance Armstrong’s first bike.
 
And like so many cycling fans, store manager Woody Smith was saddened to see Lance Armstrong’s legacy disappear in the midst of a doping scandal.
 
But, Smith insists that the cancer foundation Armstrong created, Livestrong, and all the people that Armstrong has helped eclipses any controversy.  “What we’re focusing on is all the good he’s done.”...

Charles “Chip” Besio, Director of the Center for Marketing Management Studies at SMU’s Cox School of Business, says Livestrong must carve out its own identity to survive the scandal that now surrounds its founder.  “They have to get out front and make more of the good they’re doing and try to move beyond Lance being so tightly associated with it.”...