On Facebook and Twitter, marketing is really clicking
SMU Marketing Professor Dan Howard talks about the growing use of Twitter and Facebook to market products.
By Andrea Ahles
If you tweeted about your excitement about shopping at Target last week, you may have received $10 off your next Target purchase.
Or if you checked in at the Gap's Facebook page this month, you had a chance to get one of 50,000 free pairs of jeans.
With recent promotions like these, retailers are turning to social-media channels more than ever this holiday shopping season, reaching out to loyal customers to get them to spend more in their bricks-and-mortar stores. . .
Retailers are also developing applications for iPhones, Droids and other smartphones to connect with consumers. A few have partnered with established mobile sites such as Foursquare or shopkick for promotions to target customers in their stores on Black Friday.
"It's a way of reaching people that you might miss with normal media advertising," said Dan Howard, a marketing professor at SMU's Cox School of Business.
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